The platform is rolling out a new feature that allows them to cut down on the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company revealed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread rollout. This development coincides with a surge in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this material is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically nonsensical or surreal.
Based on user feedback that many people like content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the power to adjust the amount of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, over 100 m pieces of content are uploaded to the service daily, making AI content a relatively small portion of its complete catalog.
User Control Features
Members will be able to limit or boost the amount of AI-generated videos they view by using the topic control option in the platform and choosing AI-made media. Additional categories that are already be modified under the tool cover current affairs, clothing, beauty, and movement.
AI Disclosure Rules
The platform’s rules oblige creators to label “realistic” AI-made content, and it prohibits dangerous deepfakes of celebrities or critical incidents. Any believable artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the platform will from now on attach an AI-generated watermark to content made using its built-in AI features, or flagged by an collaborative effort for identifying AI-generated material. This step is intended to deter users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2 million AI literacy fund for experts and organizations to produce learning resources about using AI responsibly. This program will assist educational bodies focused on educating coding and technology.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. It is expected to cut 439 jobs in its user protection team in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but AI can protect employees by eliminating the most harmful content before it is viewed by staff. The platform stated a 76% decrease in disturbing and violent content handled by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
